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Dressed in LORAINEROUX

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Dressed in Loraine Roux

Dressed in Loraine Roux gives you a closer look of the fearlessly stylish brand of Loraine Roux, The LORAINEROUX Collection. One word comes to mind when I think about this woman – exceptional. Since I have known Loraine, she had done things with excellence. It is no wonder that this lady of valor has started her very own fashionable clothing brand. I am was so happy to see that she even extended her graces towards the breastfeeding mothers out there, because let’s be honest, not a whole lot of fashion houses caters for this market. Not only are her breastfeeding dresses beautiful and stylish but timeless as well. Here is a closer look at her current range as well as her new spring range that was launched this past week.

Dressed in Loraine Roux gives you a closer look of the fearlessly stylish brand of Loraine Roux, The LORAINEROUX Collection. One word comes to mind when I think about this woman – exceptional. Since I have known Loraine, she had done things with excellence. It is no wonder that this lady of valor has started her very own fashionable clothing brand. I am was so happy to see that she even extended her graces towards the breastfeeding mothers out there, because let’s be honest, not a whole lot of fashion houses caters for this market. Not only are her breastfeeding dresses beautiful and stylish but timeless as well. Here is a closer look at her current range as well as her new spring range that was launched this past week.
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“With the LORAINEROUX brand, I have a dream to inspire women through every interaction and experience with the brand, and through the LORAINEROUX brand I aim to live up to the philosophy of creating feel-good moments in all aspects of my life, and the life of others.”

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About the LORAINEROUX brand:

The LORAINEROUX brand is deeply rooted in the desire to feed the lifestyle of the elegant, versatile lady on the run, providing her with the inspiration to be the best version of herself.

Loraine Roux, based in Stellenbosch South Africa, is the founder of the LORAINEROUX Brand and Collection and established the brand in 2016. As a traveler, corporate lady, wife, social butterfly and soon to be a mom, she knows the importance of having the feel-good wardrobe to support a colorful, fast-paced and ‘never a dull moment’ lifestyle.

Loraine has always loved the arts and from a very young age she made Barbie doll clothes and lived in a world of a fashion designer. At university she studied Consumer Science with the idea to do merchandising, however, her career started at Deloitte in Consulting and she has been with the firm for almost 10 years, focusing on risk management. Her desire to feed her passion and to start her own business encouraged her to take the leap of faith – starting it as a passion project after hours with the prospect to grow it into a full-time career later.

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The LORAINEROUX Collection is built on quality and excellence, drawing inspiration from creative influences both locally and abroad and it is a proudly South African product.
The design of her patterns and styles have key themes: multi-purpose, from casual, corporate to cocktail events. Loraine analyses her personal needs in her wardrobe, i.e. what to pack for a 4-day work trip with socials in between or what are the needs for a destination wedding week in Santorini. The garments can be dressed up with a wedge or a heel, or down with a sandal. The style resembles timelessness and elegance and the collection caters for all body types sized 6 – 14.

Fabric plays a very important role. Loraine sources her fabrics locally and the feel of a fabric makes the garment! The focus is to choose the fabric with a lovely feel, that doesn’t crease easily, has a unique look and a feel-good vibe.

The clientele is not based on occupation or age, it is more on the individual style and needs. The collection serves the need to have practical, versatile items which you can mix and match, dress up or down and that can easily travel. It needs to be a hit in your wardrobe which makes you feel wonderful and will guarantee a compliment or two.

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The latest focus has been to serve the need for breastfeeding moms to have beautiful dresses which are breastfeeding friendly, like the wrap dress as part of the Autumn / Winter Collection.

The Autumn / Winter collection is a combination of floral prints, velvet fabric and light basics in flattering designs. From the tops, the wrap dresses to the slip-on garments, are all comfortable, doesn’t crease and will definitely make you look and feel like the best version of yourself!

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The floral print wrap dress is the favourite:
The velvet suede has a soft feel and works well under a coat with stockings or on a warm autumn day as is. The good stretch in the fabric together with the wrap design makes it ideal for normal, pregnancy and breastfeeding needs. The design overall is flattering for all body types and can be dressed up or down. Three colourways in the floral print are available: burgundy, navy and black.
Another dress complimentary is the velvet wrap dress – the variety of rich colours is ideal for a ladies morning, a wedding or cocktail evening.

The latest Spring Collection launched recently for the Southern Hemisphere and it promises to dazzle the versatile elegant lady with the variety of rich colours, lovely fabric, the combination of patterns, prints and styles.

Ordering process:
The collection is available online at www.loraineroux.com and international courier service is included in the order. The delivery timeframe is about 2 weeks. You are also welcome to visit Loraine in Stellenbosch, South Africa or be on the lookout for Pop-Up initiatives.

The message Loraine on the collection is the following:
“With the LORAINEROUX brand, I have a dream to inspire women through every interaction and experience with the brand, and through the LORAINEROUX brand I aim to live up to the philosophy of creating feel-good moments in all aspects of my life, and the life of others.”

For more information about the LORAINEROUX collection, click here to go to the website, Facebook, and Instagram. 

I just want to say a special thank you to Loraine. You are a true inspiration and it goes to show that hard work does pay off at the end of the day. All the best to your business and fashion endeavors.

Hope you all have a lovely weekend!

M*

In Lifestyle

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